Services Marketing Case Studies| Marketing Case Studies In Management

Source:http://www.ibscdc.org/services-marketing-case-studies.asp Mc Donald’s! Is the word I was obsessed with, when I thought of renovating our mid size food restaurant. I asked my colleagues and friends: what does it take them to visit McDonald’s? Some of them said the quick service, some of them said the unique ambience and some others gave a terse […]


Source:http://www.ibscdc.org/services-marketing-case-studies.asp

Mc Donald’s! Is the word I was obsessed with, when I thought of renovating our mid size food restaurant. I asked my colleagues and friends: what does it take them to visit McDonald’s? Some of them said the quick service, some of them said the unique ambience and some others gave a terse answer that ‘its bakwas, don’t ever try to visit that hangout it’s full of high prices and waste of money.

When it comes to branding our services I want it to be done in the McDonaldian way. So the next question was, where do I get the insights to renovate my restaurant and give it a peppy look? Some of my friends suggested hiring the services of a consultant. Good, but after coming to know the consultation fee, I thought of running another restaurant with that.

How services can be branded? How services can be marketed in a unique way? Can we market services aggressively? – were some of the questions running in my mind. Then I thought of going for an attractive ad campaign creating a new brand and its awareness. Again the amount of charges the creative agencies were quoting was out of my budget. Despite all the solutions, I thought of asking Google for some good solution.

I logged on to Internet and was browsing some of the websites for some insights where I can take off my business to new heights. In this navigation, I came across a website of some obscure research center, IBSCDC (www.ibscdc.org), which develops case studies for MBAs. I just keyed in some cases relating to my problem…yes! It worked and I was flooded with a number of multifaceted case studies relating to my topic of search and my business.

The cases were available at an affordable price and I could get maximum insights studying the case studies. For instance, one of them was Branding Services: The McDonald’s Way, Differentiating Services: Yatra.com’s ‘Click and Mortar’Model and many more. By studying the analysis of these case studies, I came to know many a fact and I tried to implement them in developing my restaurant business.

The analysis of service innovations, service differentiations, value propositions, Indian consumer behavior and the foreign food joints in India served my purpose to the fullest. This further developed my curiosity and I navigated through the website and was amazed to know that it was the largest case study-repository across the south Asia. There were cases on different topics, category-wise, nature of the business wise, market-wise and many others. I felt, this is interesting and I bought other cases also which interestingly showcased why big players fail (Satyam Saga) and others. Many of my online friends are also enjoying the benefits with the immense analysis presented with the click of a mouse.

Related Case Studies in Services Marketing

1.    Branding Service: The McDonald’s Way
2.    Differentiating Services: Yatra.com’s ‘Click and Mortar’Model
3.    Social Networking: Threatening the Monster and Its Likes?
4.    UPS in 2006: Customer Service & CRM Initiatives

IBSCDC, with well over 2700 case studies, 877 structured assignments and 1130 teaching notes, is Asia Pacific’s largest repository of business management case studies. All these case studies are developed for MBA programs, Executive MBA programs, Executive Development Programs, and other management-related programs and allied disciplines

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